Commercial consultancy

Pricing, range, and margin decisions are too important to be made on instinct.

Theah brings senior, operator-grade commercial expertise to retail, ecommerce, and marketplace businesses — driving trading performance and profitable growth, without the cost or commitment of a full-time hire.

Revenue Management & Pricing Strategy

Turning pricing, promotions, and markdown decisions into a disciplined, margin-protecting system — and making sure it actually gets built, not just recommended.

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Strategic Range Planning

Working alongside your merchandising and buying teams to make sure the range, stock, and margin decisions behind their product calls stack up commercially.

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Who I work with

PE-backed businesses, marketplaces, and established ecommerce and retail companies — on a fractional or project basis.

Six years leading commercial planning and pricing at Farfetch. Five years at OC&C Strategy Consultants, including an embedded secondment on Waitrose's pricing and promotions team.

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